Analytics market share
Across 45,065 detections on tracked sites.
Google Analytics
43.4% · 19,577
Facebook Pixel
17.5% · 7,897
Google Ads Conversion Tracking
11.7% · 5,293
Matomo Analytics
8.6% · 3,889
Piwik PRO Core
4.5% · 2,044
Zipkin
3.3% · 1,501
Linkedin Insight Tag
3.1% · 1,376
Site Kit
2.6% · 1,154
Etracker
1.1% · 509
PixelYourSite
0.9% · 404
Ahrefs
0.8% · 383
MonsterInsights
0.7% · 315
Pinterest Conversion Tag
0.5% · 244
Cloudflare Browser Insights
0.5% · 244
Dynatrace
0.5% · 235
Tip: click any technology to see its adoption trend and lead list.