Analytics market share
Across 44,829 detections on tracked sites.
Google Analytics
43.4% · 19,452
Facebook Pixel
17.5% · 7,842
Google Ads Conversion Tracking
11.8% · 5,268
Matomo Analytics
8.7% · 3,884
Piwik PRO Core
4.5% · 2,039
Zipkin
3.3% · 1,499
Linkedin Insight Tag
3.1% · 1,372
Site Kit
2.6% · 1,150
Etracker
1.1% · 509
PixelYourSite
0.9% · 403
Ahrefs
0.9% · 382
MonsterInsights
0.7% · 315
Pinterest Conversion Tag
0.5% · 242
Cloudflare Browser Insights
0.5% · 237
Dynatrace
0.5% · 235
Tip: click any technology to see its adoption trend and lead list.